Questions & answers.

The aim is to help you start developing business in Japan through meetings with relevant potential customers and partners. We approach the companies, arrange the meetings, and join the discussions alongside your team.

Those conversations may lead to a proof of concept, a customer relationship, or a strategic partnership. We can’t promise where they’ll lead, and relationships usually take time to develop.

You should also come away with a much clearer view of the opportunity: who is interested, what questions or obstacles remain, and whether it makes sense to invest further time and resources in Japan. We review this with you and discuss what to do next.

Yes. You don’t need to have decided to enter Japan. Speaking with potential customers and partners can help you assess the opportunity before making a larger commitment. We start by discussing your business, what you want to find out, and whether this approach makes sense for you.

No. An online meeting program can be a useful first step. If a visit makes sense, we can organize a roadshow with meetings in Japan. We’ll discuss which format fits your goals and where you are in the process.

We start with a conversation about your company and what you want to achieve in Japan. If there’s a good fit, we send a proposal covering the scope, timeline, meeting target, and fee. We agree those details before starting the work.

We first discuss what you offer and the types of customers or partners you’re looking for. We then research relevant companies, draw on our relationships, and review the target list with you. We agree on the targets before starting outreach.

Yes. We use existing relationships where they’re relevant, and local research and outreach to reach other companies. We choose targets for their relevance to your business, then approach the appropriate people to see whether a discussion makes sense.

A typical online meeting program runs for two months, with a target of six to ten business meetings with relevant Japanese companies.

We agree on the scope, timeline, and meeting target in the proposal. These depend on your goals, the preparation needed, and the companies we plan to approach.

The fee depends on the format and scope. An online meeting program, an in-person roadshow, and support for a particular opportunity involve different work. We set out the fee, payment milestones, and what’s included in the proposal, so you can decide before committing.

We need a clear understanding of your product or service, the customers you’re looking to reach, and what you want to achieve in Japan. Your team reviews the targets with us and joins the meetings. We’ll discuss any materials or preparation needed before outreach begins.

We approach the Japanese companies, arrange the meetings, prepare with you, and participate alongside your team. You bring the product and business knowledge. We help the discussion, clarify questions when needed, and handle the immediate follow-up.

No. We make sure someone on the Japanese side can communicate in English. In our experience, direct communication is important for the relationship to progress beyond the initial meetings.

We join the discussions to help clarify questions, put the Japanese side’s responses in context, and work through the next steps with you.

Yes. If you’re already speaking with a Japanese customer or partner, we can discuss a focused scope of local coordination and follow-up. The work should address what that particular opportunity needs, rather than put you through a full initial program.

You’ll hear feedback directly in meetings, and we help put it in context. We also share what we learn during outreach, including why companies are interested, hesitant, or choose not to meet.

Those responses can reveal existing alternatives, questions about the fit for Japan, or priorities affecting interest. We bring what we’ve learned together to help you assess the opportunity and decide what to do next in Japan.

We share that with you and look at what may explain it. The product may need a different positioning, the target companies may need to change, or the timing may not be right. A limited response alone doesn’t settle the question of demand across Japan.

Even when the response is limited, the work gives you a better basis for deciding whether to adjust, continue, or put further work on hold.

The proposal sets out the project period, agreed milestones, and scope of follow-up. At the end, we review the results with you and discuss the next step. This gives you a clear point at which to decide whether further work makes sense.

Yes. The initial project includes immediate follow-up. If there’s an opportunity worth pursuing, we can agree on further support for that customer, partner, or project. The scope depends on what needs to happen next and is agreed separately.